LETTONNE was initiated in 2022 in New York, shortly after Russia invaded Ukraine (again). With roots in techno and sustainable fashion, we started a label dedicated to supporting communities in resistance. Combining clothing, music events and media production, we created an artistic project that is both valuable for artists and general public, with our ethic actions and donations to communities in need. I mainly worked as a Creative Producer, focusing on content production, event planning, marketing strategy, brand vision, social media management, writing, community building, artist booking, and consulting. We grew an audience of 2,500 followers, organized six events in New York that collectively attracted around 1,600 attendees, and hosted a private event in Paris. We established our own 3D video production, released clothing items, and launched two original video formats: 'CENTER BOOTH', a DJ series shot from an overhead perspective in our locations, and 'LETTONNE On The Stree't, a social media show featuring street interviews about fashion and music. We also released a short film titled 'ENTER LETTONNE', created to share our brand identity and artistic vision.