Fast Food Music began as a project I co-founded with a friend at the age of 14 and grew into one of the largest hip-hop-focused media platforms in Eastern Europe, amassing over 1.5 million followers across Instagram, YouTube, TikTok, Telegram, and VK. Our mission was to spotlight emerging and underrated hip-hop artists, and we played a pivotal role in building the hip-hop industry from the ground up in post-Soviet countries. I was involved in all aspects of the project, from brand identity and positioning to marketing strategy, creative and art direction, community building, writing, editing, scriptwriting, conducting interviews, video production, event management, clothing, talent sourcing, and team management.